Within the limited timeframe of a commercial, Greg creates cinematic stories with emotional scale. His unique aptitude for capturing authentic performances and characters, is a skill that attracts storyboards from all over the world.
He has a sophisticated understanding of commercial filmmaking - from crafting the initial idea, to working with client and agency, and the final realisation of the project. Greg’s uncompromising directorial vision ensures that the concept always remains front and centre.
Greg’s intuitive approach, coupled with an intense focus on every detail of the creative process, has garnered him both respect and accolades in the industry. Throughout his career, Greg has consistently won awards from all the major advertising shows; including Cannes, Clios, AD&D, The Loerie’s, and One Show.
Jabu Nadia Newman’s work is as diverse as her constantly shifting pool of inspirations. This young filmmaker and photographer deftly explores a range of subject matter with sensitivity and humour, from the provocative to the pop culture-esque.
Through her bold and colourful visuals, Jabu captures 'alternative' stories unique to South African youth culture, that are relevant to the here and now.
Inspired by the Rhodes and Fees Must Fall movements, Jabu independently wrote and directed Foxy Five, a web series that celebrates intersectional feminism through the antics of an empowered fictional girl gang. This creative hustle developed not only her career as a director, but also brought to light debates around sexism, feminism, racism, and inequality.
Her honest narratives are engaging and relatable, encouraging her subjects to tell their own stories, in their own way. Each project - whether it is an exhibition, branded content, music video, or commercial - is an exciting opportunity for disruptive creative collaboration.
Jabu is inspired to bring her conscious aesthetic to commercial filmmaking, championing equal representation both in front of and behind the camera.
You could say that Nicole Maria Ackermann is a little detail-obsessed. Thankfully, she’s found the right career to channel this passion into an impressive body of work.
Nicole’s films have a strong visual aesthetic, and combined with powerful performances she creates tactile worlds for narratives to unfold. Visuals are balanced with a strong conceptual approach - crafting stories with heart, as well as beauty.
Her interest in direction was sparked whilst studying theatre and film, leading her to explore a career in creative research and advertising. The experience gave her a solid foundation in commercial filmmaking, making the transition to directing a natural one.
Nicole worked with numerous local brands as part of the directorial duo PHI before embarking on a solo career. Since then, she has directed a number of international commercials in her own right including Singapore Airlines, Samsung, The Economist and American Airlines.
Now an established young director with a clear directorial vision, Nicole applies her imaginative storytelling to a wide variety of creative projects.
Terence Neale is a director, born and raised in Johannesburg, who has established himself as a distinctive voice in commercial and music video direction.
In 2017, he became the first ever South African director to win a Grand Prix at the Cannes Lions for the adidas commercial ‘Original Is Never Finished’. The spot also received accolades from D&AD, One Show, Webby, and the AICP. The bold and controversial campaign features sport and pop culture icons, Kareem Abdul-Jabar, Mark Gonzalez, and Snoop Dogg, as well as influencers Petra Collins and Dev Hynes. It followed on from the ‘Your Future Is Not Mine’ adidas campaign, that Creativity aptly titled as an ‘anthem to individuality and defiance’. Marked by an unconventional dystopian perspective, Terence offered a fresh approach to the treatment of streetwear brands, setting the benchmark for others to follow.
Terence garnered international attention in 2012 through a creative collaboration with Zef rap-rave duo Die Antwoord - first with the pastel-hued ‘Baby’s On Fire’, followed by the dark and animalistic ‘Fatty Boom Boom’. In 2014, he directed Skrillex’s ‘Ragga Bomb’ transforming his hometown of Johannesburg into a post-apocalyptic battleground for waste trolley surfers. It showed Terence’s natural aptitude for crafting original films defined by a uniquely dark, but colourful aesthetic. The video premiered on Rolling Stone’s website with half a million hits in its first 16 hours, and has since clocked over 120 million views on YouTube.
His latest work epitomizes his talent as a visual storyteller, top performance director, and great collaborator, with the ability to find the right approach for every project.